Apple has appointed Microsoft’s former Corporate Vice President Sam Jadallah to lead the “Home” products category at Apple, CNBC said early on Sunday.

Even though Apple has not formally introduced the appointment, Jadallah updated his LinkedIn bio to read – “Working on Home at Apple”, reflecting his new position with the iPhone maker; however, alongside Apple, Jadallah has additionally been tight-lipped over his hiring via the business enterprise. After Microsoft, Jadallah ran a smart lock begin-up known as ‘Otto’ that closed in January 2018.

“Hiring Jadallah is the latest sign that Apple plans to get extreme approximately its efforts within the ‘Home’ category,” the report stated.

Apple has several “Home’ merchandise together with HomeKit — its software provider that connects with a variety of 0.33-birthday party merchandise; and HomePod — a clever speaker for the house with voice recognition and music.

Currently, Apple’s HomePod constitutes a small percentage of the home products marketplace compared to Amazon’s Echo and Google Home.

Recently, Apple received a voice tech start-up called Pullstring to bolster Siri towards Amazon’s Alexa. “That purchase ought to assist the smartphone-maker to grow to be the center of a related dwelling room,” the record added.