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DDB Mudra wins McDonald’s enterprise

Hardcastle Restaurants Pvt. Ltd. (HRPL), the grasp franchisees for McDonald’s West and South, have selected DDB Mudra Group to paintings with them. The institution has created a bespoke version, leveraging its brand management, marketing, digital and records abilties, for McDonald’s.

The commercial enterprise win is a homecoming of kinds due to the fact DDB Mudra first added India to McDonald’s within the Nineteen Nineties with the memorable ‘McDonald’s Main Hai Kuch Baat’ campaign that gave the international brand an endearing Indian picture. Now, 15 years later, the team on the DDB Mudra Group will work once more with the logo.

Commenting on the association, Seema Arora Nambiar, Sr. Vice President, Marketing and People Resources, HRPL, said, “We had been quite inspired by the rigor and passion proven using the DDB Mudra crew. Being our international company associate, they bring deep information of our logo philosophy and ethos. DDB and McDonald’s together have created some of the maximum course-breaking campaigns globally, and we are searching forward to replicating that in India as well.”

The corporation in the announcement stated, reigniting the McDonald’s-Mudra affiliation required an unusual technique. The team went waist-deep in marketplace studies to find out what stored McDonald’s up at night time. They rolled up their sleeves, entered McDonald’s restaurants and kitchens, located, listened, in addition to discovered from years of research and records. They supplemented this knowledge with understanding from DDB teams that work at the logo across the world.

To create answers for the destiny, the team at DDB Mudra Group borrowed lessons from the past. They added all the understanding on business, logo, retail advertising, and purchaser collectively to position the right people with the professional talent sets, inside the proper shape; giving the McDonald’s team a first-hand flavor of running with a unified method to develop India’s underneath-penetrated consuming out the market.

Arvind RP, Director – Marketing and Communications, HRPL, delivered, “We are excited to paintings with DDB in India. With a strong dedication to our emblem and business and the ability to paintings seamlessly across logo touchpoints, we’re confident that DDB will assist us to reinforce our brand love and catapult the business to its subsequent section of the boom.”

Aditya Kanthy, Group CEO & MD, DDB Mudra Group, who led the specialist group, stated, “The McDonald’s win manner plenty to us. We’re talking approximately one of the most influential brands within the international and the opportunity to form its future in India. Our groups are difficult the conventions of a way to paintings across disciplines. We’re contributing to their enterprise planning, marketing, save experience, app environment, transport commercial enterprise, and provide the layout. As customers, they certainly trust in the electricity of deep partnerships – we couldn’t ask for more. It also underlines the power of the DDB worldwide community, from Dave Kissel at one quit of the world in Chicago to Peter Rodenbeck at the alternative end in Hong Kong – this is a true meeting of hearts and minds of oldsters who’ve ketchup of their veins!”

Rediffusion Group has appointed Neeraj Sharma as Head of Planning. He will document to the institution’s Joint Presidents, Navonil Chatterjee, and Rahul Jauhari.

Sharma joins the organization from Ogilvy’s eighty two.5 Communications in which he helped shape the approach for manufacturers like Bisleri, ACC, Vespa, Cipla, and Franklin Templeton.

During his stint at DDB Mudra, he worked on many Johnson & Johnson brands like Johnson’s Baby, Clean & Clear, and Neutrogena.

Navonil Chatterjee, Jt. President and Chief Strategy Officer, Rediffusion, stated, “We are thrilled to have a poet-planner amongst us in Neeraj, that too a person whom the excellent Gulzar had called up individually! Neeraj reinforces my belief that a number of the best making plans minds have a creative bent to them, and we are relying on him to deliver each reputation and fortune for us.”

 

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