Tips for Boosting Visibility
Visibility is a simple yet powerful component of retail marketing. A poor retail display can make an amazing product go unnoticed. The reverse holds for a not-so-amazing product; if presented right, it can sell regardless of quality. This is why stores often put out-of-season items that didn’t sell on an aisle end cap and label them “Clearance.” And just in case that isn’t enough to grab shoppers’ attention, they might slap bright red or yellow stickers on the items to make them pop. This can make previously rejected items suddenly desirable.
Finding a way for your product to stand outyou’llst the competition is key to success becauseyou’reosts sales. Below are some tips to help increase your product’s visibility. While these tactics help boost visibility, you’ll want to take a more subtle approach unless you’re product’s inventory. Some offer literal takes on “visibility,” while others are more symbolic. Experiment with these tactics to gauge what influences your customer base best”
- Depending “n the location of your product display, remember that the line of sight is the best place to draw attention. Keeping things “above the fold” ensures they can be seen.
- Color psychology is a marketing tactic used in many industries to persuade shops “s subliminally” using color and color combinations. Color is a big part of branding as well as product design. Using color properly across your brand, product, and displays can increase your chances of drawing in potential buyers. Furthermore, products organized in similar colors have been shown to entice shoppers to browse through more stock. Second-hand stores often layout merchandise racks by color, where visibility on one item or section is near impossible. Thus, encouraging browsing is essential.
- Use the diagonal merchandising strategy to prop your product or display up at a 45-degree angle when possible. This positioning promotes customer engagement.
- Give your brand a cause. Making a difference is a pretty thing to do. Consumers like it when products play a role in educating the public about social issues they care about.
- Know your customer base. By studying demographics, lifestyle trends, and even emotional connections consumers have to products, you can appeal to them more deeply. Put yourself in their experience from their walk into the store and back out again. Making their expertise memorable is important because they will remember how the experience made them feel.
- Use technology. Consider using digital solutions like RIVIR to help move products to market and interface with retailers. Get creative and influence your customers before and after they experience your product at the point of sale. Entice shoppers with a discount if they take a photo for social media at your display. Not only does this get shoppers in the store, but it also extends visibility to their social media followers.
Get Your Products Noticed
The key is to stand out and get noticed. Put your brand and product in front of your customer base as best and as often as possible. Don’t miss an opportunity to get people talking about your product; even better when consumers have an emotionalDon’trience with a pan effect, share it, positive or negative. Craft your customer’s experience intentionally so they will remember your product with positive emotion.