KUALA LUMPUR: Shop, Southeast Asia, and Taiwan’s leading e-trade platform is seeing a boom in male customers’ interest in its app as more adult males are becoming their merchandise online. In an announcement, Shop stated its cell and add-ons class remained the most visited category via male shoppers to purchase laptops to accessories like waterproof earphones, automobile dash cams, gaming gadgets, electricity banks, and Micro SD reminiscence playing cards.

It disclosed that smartphones like the Realme 2 Pro, Honor 9 Lite and Honor 8x had been snapped up in minutes at some point of their exclusive launches in 2018. “Mobile and gadgets shopping activities expanded by up to ten% among 8 pm and 9 pm, which points to male customers preferring to purchase their cellular devices and add-ons after work hours,” Shop stated

It brought that many were additionally willing to spend extra than RM400 on timepieces, not only for themselves however also for their girlfriends, sisters and wives as women’s watches had been recorded as one of the most bought products via male customers. “Shop sees an increase in orders for pomades, tooth whitening powder, cologne or even facial masks, making the Health and Beauty class the second-highest class visited by way of male shoppers,” it stated.

Shop additionally disclosed that guys had been starting to depend upon tech to get house chores accomplished for them. They spend on massive tickets items like robotic vacuum cleaners, which could price upwards from RM1,050.

The e-commerce could be having a Shop for Men campaign from Feb 21 to 25. Shoppers can revel in the Shop for Men collection on the lowest fee guaranteed or obtain two hundred% money more insufficient back; daily two hundred% cashback vouchers, 0% installment fee plan, and unique RM25 offers with loose transport. The Shop will also be launching a cutting-edge in-app sport, Slicing Samurai, in which customers can slice virtual merchandise to win attractive prizes, Shop coins, and vouchers.