KUALA LUMPUR: Shop, Southeast Asia, and Taiwan’s leading e-trade platform is seeing a boom in male customers’ interest in its app as more adult males become their merchandise online. In an announcement, Shop stated its cell and add-ons class remained the most visited category via male shoppers to purchase laptops to accessories like waterproof earphones, automobile dash cams, gaming gadgets, electricity banks, and Micro SD reminiscence playing cards.

It disclosed that smartphones like the Realme 2 Pro, Honor 9 Lite, and Honor 8x had been snapped up in minutes during their exclusive launches in 2018. “Mobile and gadgets shopping activities expanded by up to ten% between 8 pm and 9 pm, which points to male customers preferring to purchase their cellular devices and add-ons after work hours,” Shop stated

It brought that many were additionally willing to spend more than RM400 on timepieces for themselves and their girlfriends, sisters, and wives, as women’s watches had been recorded as one of the most bought products by male customers. “Shop sees an increase in orders for pomades, tooth whitening powder, cologne or even facial masks, making the Health and Beauty class the second-highest class visited by male shoppers,” it stated.

The Shop also disclosed that guys had been relying on tech to accomplish house chores. They spend on massive ticket items like robotic vacuum cleaners, which could cost upwards of RM1,050.

The e-commerce could have a Shop for Men campaign from Feb 21 to 25. Shoppers can revel in the Shop for Men collection on the lowest fee guaranteed or obtain two hundred% more money insufficient back, daily two hundred% cashback vouchers, a 0% installment fee plan, and unique RM25 offers with loose transport. The Shop will also launch a cutting-edge in-app sport, Slicing Samurai, where customers can slice virtual merchandise to win attractive prizes, Shop coins, and vouchers.